“Nike’s newest shoe is “easy on, easy off” for those who cannot be bothered with the most minor inconveniences, like putting on shoes.”
Nike’s first pair of lace-less sneakers,Go Flyease, that can easily be put on and taken off without using your hands. The casual shoe arrives at a time when people are touching fewer things during the pandemic and a revival of comfier counterparts that take minimal effort to take on and off, such as Crocs.
Behind the shoe’s smooth motion is a bi-stable hinge that enables the shoe to be secure in fully open and fully closed states. This duality allows another signature detail: the Nike GO FlyEase tensioner. The tensioner’s unique flexibility superchargers an action many might take for granted (kicking-off a shoe) and completely reimagines this movement as the basis for accessible and empowering design.
The shoes go on sale February 15 for $120 for subscribers of the free membership program on Nike’s website.Nike’s new shoes are coming at a time when home-bound consumers are craving comfort. That’s evident from Crocs’ most recent earnings, which revealed a 55% jump in revenue. The company said it expects 2020 to have been its biggest year of sales ever.
WorksCited
“Nike Go FlyEase Hands-Free Shoe – Nike News.” Nike News, https://news.nike.com/news/nike-go-flyease-hands-free-shoe. Accessed 5 Feb. 2021.
“Nike’s New, Hands-Free Shoe and That You Have to See to Believe – WRCBtv.Com | Chattanooga News, Weather & Sports.” WRCBtv.Com | Chattanooga News, Weather & Sports, https://www.wrcbtv.com/story/43271372/nikes-new-handsfree-shoe-and-that-you-have-to-see-to-believe. Accessed 5 Feb. 2021.